We are One
We are One. A human portrait, veiled by the gentle grasp of a gorilla's hand, a snake winds with grace, and vibrant flowers bloom from the hair. A poignant symbol of unity, it urges us to recognize our deep interconnectedness with other species. We are bound together far more than we know or imagine. Without each other, we will never escape extinction.
Ronin Femme
dum angues animi mei
Reincarnation II
Layers of Self-Consciousness (Jiko ishiki no sō)
Mantis Shrimp Human trasnformation
Meditation
Faces of Extinction of Species: Our Faces, Their Faces
Avoiding
Amaterasu
Amaterasu: The Shinto sun goddess, sister of Susanoo and Tsukuyomi
Shinsō Hada (Skin Deep)
Reincarnation
Prismatic Fusion: Serpent's Aquatic Ballet
Petals in Flight: The Elegance of Insectaflora II
Imagining flowers from extraterrestrial realms, these botanical entities pulsate with an otherworldly vibrancy. Their petals, reminiscent of the delicate beauty of wings, gracefully unfurl to reveal an intricate dance of colors and forms. Each blossom is a testament to the harmonious coexistence of the organic and the surreal.
Petals in Flight: The Elegance of Insectaflora
Imagining flowers from extraterrestrial realms, these botanical entities pulsate with an otherworldly vibrancy. Their petals, reminiscent of delicate insect wings, gracefully unfurl to reveal an intricate dance of colors and forms. Each blossom is a testament to the harmonious coexistence of the organic and the surreal.
Revelations Beneath the Radiant Plumage
In contemplating the potential consequences of environmental challenges like climate change and pollution, this AI-generated artwork envisions a future scenario where marine life, adapting to the harsh realities of our polluted oceans, undergoes a profound transformation. The fish, now adorned with feathered wings in striking shades of red and orange, serves as a metaphor for evolution in the face of adversity. While the artistic representation exudes a certain beauty, it also invites reflection on the potential realities – a reminder that the actual outcome of such adaptations may be far from the picturesque. The intention here is to provoke contemplation on the unpredictability and sometimes unsettling nature of environmental change, urging viewers to consider the profound impact of human actions on the natural world.
Medusa
Orion
In 'Last Echoes
In these close-up AI art portraits, hands delicately holding faces, skin resembles soils and corals symbolizing the fragile balance between human existence and the ecosystems we are an integral part of. The realistic portrayal invites viewers to contemplate the consequences of our actions for The Oceans, echoing the timeless message that when the last tree is cut, the last fish consumed, and the last stream polluted, we cannot sustain ourselves. 'Last Echoes' serves as a visual plea, warning message, urging us to recognize our responsibility towards the environment and encouraging a collective effort to preserve the delicate harmony between humanity and our oceans."
Tricranial Japanese Dragons: Coral Carvings
Flight of Transcendence
Aquatic Ballet
Within the mesmerizing allure of 'Emerging Realities: A Generative Ode to Future Oceans,' lies a subtle reminder of the precarious state of our marine ecosystems. As stewards of the sea, jellyfish grace us with their ethereal dance, symbolizing both the fragility and resilience of our oceans. In contemplating this collection, we are prompted to reflect on the urgency of conservation efforts. It envisions a future where, without intervention, the only means of witnessing these majestic creatures may be through the lens of artificial intelligence – a testament to the delicate balance we must strive to preserve. Marine biologist and creator of aquatilis, Alexander Semenov marine photography inspired me so much.
Surreal Beauty
Birds of Imagination
Metamorphosis-Consequences of Climate Change
Pteropod Reverie
Birth of Secret Widow Noir X
Guardians of Beauty: Preserving Ethereal Cultures
The Disguise of Flowers
A Plea for Mercy -Human evolution into sea creature
Nudibranch Metamorphosis
AIart- Metamorphosis Siamese Fighting Fish
Last Prayer
Last Prayer II
Purple Portal
A Parrot's Azure Reverie
Blooms of The Deep
Blossoms of Galaxies
Enchanting Plumes: A Photorealistic Avian Mirage
Cosmic Garden Sentinels
Garden of Cosmic Eden
Nebula Blossoms
AI-Metamorphosis Monarch Butterly
Floral Temptations: Nectar of Desire in Red
Metamorphosis of Hibiscus
Pleasures of Metaverse Orchid
Sacred Widow in Silk
Celestial Sacred Widow
AI- Enchantment Cyberpunk-Boundaries of Imagination
Whisper for the Fish's Enchantment
Floral Fantasies: Unveiling Inner Beauty
AI-Metamorphosis Siamese Fighting Fish 2
AI-Enchantment Vx
AI-Daruma v1 Black
Metamorphosis inspired by volcanic formations blu
Reminiscence of The Mask
AI-Enchantment Racing Extinction
AI-Disenchantment Metaverse Fashion Show
AI-Metamorphosis - Decay
AI-Metamorphosis Macaw v1
AI-Fragmented Metamorphosis
AI-Metamorphosis Macaw v2
AI-FRAGMENTED METAMORPHOSIS v2
TRANSLUCENT FLUX v2
AI-Knitted Faces
AI-Knitted Faces v2
Translucent Flux
AI-Knitted Together
AI-Moncler v6
AI-Moncler v7
AI-Moncler
AI-Knitted Souls
AI- DELPHINE DIALLO v2
AI- Delphine Diallo
AI-0 Gravity
AI-Moncler V2
AI- Metaverse Jumpers
AquaStride
AI-Puffer Meta
AI-Elysium
Neo
AI-Puffer
IO
xyz
XYZ v2
AI-Metaverse Jumpers v2
Ant abdomen Inspired Backpack
AI-サンゴ Inspired by corals, waves
AI- きつね Kitsune
ONYX - Night Walk
AI-Puffer-Anime Tokio (WIP)
AI CyberPuffer (WIP)
AI-Metamorphosis Hummingbird
AI-Cyberpunk Polychrome Geometry
AI-Iceberg Yohji yamamoto
AI-Metamorphosis White
AI-Metamorphosis inspired by sea kelps, Ice, Jellyfish
AI-Celestial
AI-Metamorphosis Hummingbird - X
AI- Iceberg Nike
AI-Cyberpunk Polychrome Geometry v2
AI-CYBERPUNK POLYCHROME GEOMETRY
AI-Justice
AI-Experiments Alien Models V1
AI-Justice XII
AI-Metamorphosis Implementation-virtual human
AI-Metamorphosis Seahorse
AI-kōto / Ryu-o v2
AI-Copa Galactico
AI-kōto / Ryu-o v1
AI- Meta Green
AI-COPA GALACTICO v2
AI-Copa Galactico Celestial
évoquer
évoquer v2
AI- I am Inflated
Puff Me Up / Puffer Experiment
I am Inflated Experiments
AI-Meta Gold (Decay)
Galactic Masa Geta
AI-Bubbles of Imagination - Junya Watanabe
AI-Moncler V3
AI-Moncler
AI-Moncler v4
AI-Moncler v5
Amoris Lumina Sensory Interactive Digital Rain forest
nteractive Immersive Installation To create awareness & inspire people about our Nature and Environmental problems and damages we causing to Nature, I created immersive interactive installation - Digital Rain Forest _ Room Size: 13M x 7.5M x 7.5M Medium; Four Channel Immersive Audio/Video Installation. _ “Amoris Lumina” An amazing Love story of Nature! “Amoris Lumina”, an immersive and interactive digital art exhibition at K11 Art Museum from September 20th to October 23th. “Amoris Lumina” transformed an ordinary dark room space into an magical multi-sensory digital Rain Forest. The latest sensory technologies and software developed by GWANTSI’s new media Lab expand the boundaries of storytelling experience. Amoris Lumina taking the visitors to an interactive spiritual and emotional journey, a love story of nature. _ “This project is very important for mega cities like Shanghai, cities losing their connection with nature. When we buy fruits or vegetables in a supermarket, we perceive them as just a product. For us there is no difference between a tooth brush or fresh mint leaves. However there is an amazing story behind those fruits and vegetables, they are not just a product, they are the magic of life. This exhibition is about this unseen Love story of Nature, pollination, which we take for granted. I trust will reconnect people of the city with their roots, the nature. Visitors will not only be watching a story but they will be part of the story.” says Baris Gencel, Executive Creative Director of Gwantsi New Media Lab & Creator of the installation. This interactive digital installation will be enhanced through ambient sounds of nature. The best part is people can clearly see a direct relationship between their actions and the evolution of the spectacle. “ Instead of crafting a scene to be watched, we're creating an environment to be explored. Visitors will want to have control, choose where they look and how they interact with the environment. They can interact with the story and unlock “hidden” content, allowing them to explore. Interactivity with participation is all about people coming together and collaborating to create a multimedia experience. And if that experience is a big spectacle – it’s just all the more fun.The best is when people can clearly see a direct relationship between their actions and the evolution of the spectacle.What do we love about interactive technologies ? It draws people back into public spaces for the kind of emotional engagement you just can’t get at home.” _ Credits: Concept / Story / Script: Baris Gencel Creative & Art Direction: Baris Gencel Concept Artist: Carlo Maria Rossi CGI Artist: Marc Gilbert Aymerich, Joan Divins Catellvi CGI Animations: Marc Gilbert Aymerich, Interaction Design: Baris Gencel Interactie Technologies: Eric Jenot, Matthew DeBlock, Louie, Software Development: Eric Jenot, Jun Xie Graphic Design: Baris Gencel, Carlo Maria Rossi Mobile Site HTML5: Baris Gencel, Carlo Maria Rossi, Olive Real Time Render: Jun Xie, Freeman, Eric Jenot Sound Design: Baris Gencel _ Technology: Amoris Lumina has various elements with which visitors can actively participate such as custom made breath sensing panels and depth sensor cameras that allow visitors to interact directly with digital content. All new interactive technologies and software allowed the Gwantsi Interactive team to create pieces that are living, transforming works of art. Amoris Lumina uses a combination of 3D rendered video and real time rendered interaction on Unity3D software. Depth sensor cameras allow users to interact with digital content by capturing their body motion. Pollen and butterflies swirl with users’ movements. Custom made breath sensing panels allow users to interact with digital content by blowing on pollens and flowers. Gwantsi Interactive’s Media Lab developed its own toolsets to create the Amoris Lumina interactive experience. One of the most innovative and challenging of these tools are the breath sensors, which were custom-made especially for this project. Hidden in the panels, breath sensors interact with projected flowers and pollens by “blowing them away”, this emphasizes how Wind is so important for this sensory journey; without wind and insects pollination may not be possible. _ Interaction Details: Depth Sensor Cameras Interact with flowers, show them love by getting closer to them and they will show their love to you by opening and releasing their pollens. Watch how they form your body shape and interact with your movements and create a beautiful performance. Dance in the rainforest with the magic pollen, Some flowers will grow and get taller when you stay next to them, this is how love works, it is a care relation, when you leave the flower, they will go back to small size and close Breath Sensors Breath sensor table is interactive projection with customer made 450 sensors allow you to blow flowers and pollens and they float on projected interactive water. _ Project Partners Gwantsi K11 Art Mall Shanghai
Immersive Interactive Experience
Fabergé at Harrods interactive installation
Fabergé at Harrods Interactive Projection Mapping Collaboration with Projection Artwork, we realised the innovative idea of an interactive virtual egg for their pre-Easter campaign. A unique experience for Harrods, straying from the typical traditions of window design, the concept allows the user to choose their own display. Ten iconic Fabergé egg designs, which are selectable via custom-built software, can be chosen from a module inside the store. These designs can also be viewed in the animated “magic-mirror” located on the exterior windows of Harrods.
Infinity Wall Immersive content
We asked to redesign of Nexen UniverCity’s lobby space into a public media space that would have a powerful impact. Their solution, dubbed “The Infinity Wall” and located in Nexen’s R&D Center in Seoul, the installation communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through narrative and shared feelings. The 30-meter-wide and 7-meter-tall LED screen displays images that attest to the infinite potential of Nexen Tires and creates a highly emotionally charged atmosphere that sets an exciting tone inside the building.
HARVEY NICHOLS
Samsung Play Ground Experience
Samsung Electric Playground invites guests into a celebration of light, sound and imagination powered by advanced mobile technology. With a multitude of experiences spanning an area over four basketball courts in size, festival goers can free their inner child and explore Galaxy S10-inspired attractions. These include a field of over 320 dynamic light poles, 23 of which will they can control directly; a 6.5-metre illuminated Infinity Slide; and an elevated view of picturesque Sydney Harbour from the Sky Walk platform amongst other must-see attractions.
Fosun Wonderland of The Lights
Branding campaign, with over 100 installations, and seasonal campaigns such as Chinese lantern festival, Xmas Campaign, and summer campaign,we have created series of characters and new story as a part of new branding project of the famous chinese holding. 
Fendi Jungle Campaign
Fendi commissioned Italian Agency and Production house to create CG/VFX animation video to show case their new collection.
Converse Interactive Window Display
Converse full digital interactive window display, made by you!
K11 VOYAGE DE SAVOIR-FAIRE
LV Digital Campaign
Challenge was Louis Vuitton looking possible digital campaign to attract younger consumes, who is looking for fun, game like experience when it comes to online shopping. We took the conventional gift guide a step further by creating an interactive game to help users find gifts for their loved ones. We came up with a digital board game that propels users across a calender to view gift suggestions. By adding an interactive feature to the gift idea spread, Louis Vuitton is able to increase its customer engagement and reach entry-level consumers.
Mercedes IAA Digital Content
Vertical kinetics, monumental video and sound, transparency and user accessibility – all combined with the Festhalle’s impressive architecture. A vision previously unseen and one to remember in the future.
ISSEY MIYAKE BAO BAO RE BRANDING FACE
©2018 ISSEY MIYAKE INC. FACE BAO BAO ISSEY MIYAKE|2018 A pop-up event for BAO BAO ISSEY MIYAKE's new creation, “FACE,” was held at Eye of Gyre. WOW was responsible for the planning, production, and creation of the installation area, projection area, and product area. BAO BAO ISSEY MIYAKE is the bag brand that embodies the “piece of cloth” concept that is at the heart of ISSEY MIYAKE’s craftsmanship. The structure of the bag is formed from triangular shapes, and when it is used its form changes from a flat surface into that of a 3-dimensional object. The unpredictable changes brought about by chance convey beauty, joy, and surprise to the user. Using the human face as a motif, “FACE” features the placement of new geometric shapes in addition to the standard triangles. At this exhibition, the lovable, idiosyncratic world of “FACE” was expressed using graphics and projection mapping. By likening the changes in form when objects are placed inside the bags to changes in facial expressions, the area was filled with joy and surprise. The sometimes modern, sometimes humorous expressions of “FACE” were on full display.
KENZO 2021
BANG & OLUFSEN
Bang & Olufsen A new vision for sound Collaborating with the internal creative team at Bang & Olufsen, we crafted a launch film for the luxurious Beosound Theatre product, exploring the emotional connection between person and product, through vision and sound. The film takes our audience on a journey – from the eye of the beholder, through a cascading world of fabric to the final reveal of the product.Designed, directed & produced – FutureDeluxe Director – Raj Davsi Assistant Director & Technical director – Ollie Harris EP – Svet Lapcheva Head Of Production – Caleigh Illerbrun Producer – Natalie Greenwood Art Director – Christoph Strohfeld, Liam Pitchford, Baris Gencel Houdini/Vfx Artist – Ewan Davidson 3d Artist – Felix Chilvers, Darío,Stevie Rees, nickzieroff Grade/Compositing – Miguel Wratten Sound Design – Zelig Sound, Baris Gencel Client – Bang & Olufsen CMO – Kamel Ouadi Global Creative Director – Paul Collins Senior Creative Lead – Matthew Bostock Senior Production Lead – Claudia Fanelli Senior Design Lead – Jakob Chrøis Senior Artist – Francisco González
The Mogul Bunny" series with Midjourney, AI
BVLGARI OMNIA VIDEO & PRINT
Once again Stojan + Voumard team counted me to create the name, image for Bulgari Omnia perfumes. In this project we have produced a film, key visuals and content for social networks worldwide
COMMERCIAL BANG OLUFSEN & BALENCIAGA
Ferrari - State of Art
Fabian Oefner recently visited Ferrari’s headquarters in Maranello to interpret the latest Ferrari Grand Tourer, the 2015 California T as an art form through his eyes. The resulting video is an exploration of the essence of the California T. It encapsulates the pillars of purposeful design and perpetual innovation that are constants in the creation of all of Ferraris.
VIVO CONNECTIONS SHOULD HAVE NO LIMITS
VIVO asia pacific wanted to create a campaign to promote their mobile phones during valentine’s day 2020, in the philippines so we created: ‘connections should have no limits’. It was the first advertising campaign in philippine history to: -have a brand endorse lbgt relationships on valentine’s day -demonstrate how a product can create lbgt connections -and demonstrate how a product can overcome language and cultural barriers through the connection it creates the film tells the story of a female filipino traveller, feeling lonely at a bus stop in tokyo, on valentine’s day night. A local japanese girl notices her and shares her earphone from her VIVO phone with her. Creating a musical and physical connection between them. Which literally overcomes their limits of: -not being able to speak each other’s language, -cultural differences, -physical separation - and finally - sexual preference/awakening
SAMSUNG GALAXY UNPACKED 2021
Huawei Global
Huawei Connect Branding creations, branding story, video and event opening keynotes has been implemented and be part of the world's one of the biggest congress for 5G, ITC, Digital Future
ISSEY MIYAKE 2020
©2019 ISSEY MIYAKE INC. BAO BAO MOVE BAO BAO ISSEY MIYAKE|2019 Agency after in charge of planning and production for the BAO BAO ISSEY MIYAKE Spring Summer 2020 Season Movie. Expressing the individuality of BAO BAO ISSEY MIYAKE bags through a variety of movements and situations. Works that focus on bringing out the organic beauty of these bags through delicate, moving expressions that at are times enjoyable, and at other times elegant. Credits Director:Ryo Kitabatake CG Designer:Takuma Sasaki, Ryo Kitabatake, Yusuke Moriya (WACHAJACK) Producer:Yasuaki Matsui Music:Masato Hatanaka Art Director:Naomi Hirabayashi / Baris Gencel
CES Expo HUAWEI
Genesis
Field of Sound
“Field of Sound” translates sound waves into motion. Just like a field of barley waiving in the wind, thousands of illuminated stems move to the sound of music.The motion is created by a control mechanism, hidden in the base of the installation. It captures the ephemeral sound waves for a few seconds as motion and makes them visible and tangible in turn. Pitch and intensity of the music induce motion at different positions in the field, resulting in an emotional, poetic and unique interpretation of sound. „Field of Sound“ was created in collaboration with Simon Schubiger and Peugeot Design Lab.
Interactive Earlier Mona Lisa Exhibition
The ‘Earlier Mona Lisa’ has spent the past four decades hidden in a Swiss bank vault, where it has quietly undergone the scientific testing necessary to establish that it is indeed by the hand of Leonardo da Vinci, painted a decade before the Louvre work. The ‘Earlier Mona Lisa’ came out of the shadows and into the spotlight during an international press conference in Geneva, Switzerland in September of 2012, sparking enormous worldwide interest in the painting (http://monalisa.org/2013/01/17/mona-lisa-in-the-news/). Participants of all ages are given the chance to experience the fascinating mysteries and discoveries surrounding the portrait, followed by the rare and exceptional opportunity to see the painting in person in the historic rooms of Singapore’s old Parliament. In this interactive multimedia exhibition, you are invited to explore the world of the Renaissance at the time Mona Lisa was painted and discover all the fascinating circumstances including the history, the science and mathematics which have become the evidence to show that Leonardo painted an earlier version of his iconic masterpiece. The adult tour is designed to take 1-1.5 hours.
SAUVEREIGN Digital Campaign
2017 Secoo 360 Campaign & IPO
The new CEO wanted someone who would shake things up and create an entirely new vision for the company. This wasn’t about redoing the logo but also building a new brand. We were brave enough to not only place on its packaging but also turn into an statement. We also asked to achieve the difficult target which was be listed in IPO NASDAQ. Company has been tried few times re-branding and IPO but failed. I then started working in stealth, so just working with CEO and CMO on how we might turn this into what we called a lifestyle brand despite of challenges such as very bad reputation and perception of current image and market awareness was almost 1%. We took re branding and all the way with creating and executing 707 campaign. Secoo is now well-known luxury e-commerce platform in China and has been listed on NASDAQ.
B&O
SHISEIDO
EXPERIENCE A NEW ENERGY SHISEIDO|2017 These installations were created in collaboration with SHISEIDO’s Team 101. Taking ideas from neuroscience, we worked to interact with the senses and awaken the possibilities of the viewer, expressing the philosophy behind SHISEIDO’s new skin care series. NEURO SURGE was a large-scale monument that pierces through the atrium between the first and second floors of the Shiseido Ginza building. Created from advanced-material fibers and standing nine meters tall, the work displays changing expressions of light. Meanwhile, INTERACTIVE WALL is a nine-meter wide, five-meter tall screen of stretch fabric. Touching and pushing the screen creates a visual image of self-activation. With delicacy and boldness, these installations expressed the complex way everything was intertwined—different kinds of information, human relationships, social structures, infrastructure. They were a visualization of the information transmission carried out by the sensory nerves of consumers / ordinary people, exposed to human emotions on a daily basis.
Interactive Store & Digital Campaign
Personalisation has become an important factor throughout Chow Sang Sang’s digital strategy, across both products and communications. Chow Sang Sang digital store allows visitors to customise and purchase their own product. Similar to how Nike use their ID service, Jewellery chain allow users to change the designs, materials, and even add a personalised monogram. Visitors can then buy it online instantly, request an appointment, live chat with customer service, or share their design across social media.
Lexus Commercial Film
KFC Pocket Franchise social media campaign
CAMPAIGN SUMMARY: THE RISE ON FOOD PLATFORM GIANTS ON CHINA’S SOCIAL MEDIA CHANGED THE YOUTH’S DINING HABITS TO ORDERING IN. MEAL DECISION MAKING HAPPENS ON SOCIAL MESSAGING, WHERE KFC HAS 0 PRESENCE. THE CHALLENGE WAS HOW TO ATTRACT THE YOUTH TO EAT OUT AT KFC. ORIGINALLY THE TASK WAS TO DO SOCIAL BANNER ADS. INSTEAD WE BUILT LOYALTY AND SOCIAL EVANGELISTS BY LETTING THEM... IDEA: OWN A KFC POCKET FRANCHISE YOUR SOCIAL MEDIA IS VALUABLE REAL ESTATE, BUILD YOUR KFC STORE ON IT. WE CREATED A NEW BUSINESS MODEL: SOCIAL GAMING COMMERCE IT'S BUILT LIKE A SOCIAL GAME BUT WITH REAL SOCIAL COMMERCE SELLING KFC. YOU CAN DIY YOUR STORE DESIGN RIGHT ON YOUR WECHAT SOCIAL. COMPETE WITH FRIENDS ON DESIGN POPULARITY AND SALES RANKINGS. WHEN FRIENDS CHAT ON WHERE TO EAT, THEY CAN IMMEDIATELY SEE YOUR KFC. AND BUY FROM YOUR SOCIAL THEN CLAIM AT ANY KFC BRANCH. YOUR VIRTUAL STORE EARNS REAL CASH. IT IS NOW A PART OF THE KFC BUSINESS. FROM 0 STORES ON SOCIAL TO 2,500,000++ KFC POCKET FRANCHISES IN JUST 120 DAYS 2 MILLION PEAK DAILY ACTIVE USERS 42,000,000++ CNY IN DIRECT SALES ALONE, IN 120 DAYS.
Pasta Branding
The smart typography is imitation unique form of tripling, fusilli, spaghetti, fettuccine The main idea of the branding and packaging concept is to create bold, minimalist, bold brand for an simple delicious food which is emphasising the shape of four long pasta types. Typography is imitation unique form of tripling, fusilli, spaghetti, fettuccine It is beautiful concept of branding and packaging design, yet the use of expressive type to describe the shapes of each pasta is as tasty as it can get. Longi Pasta packaging is not only a well designed and executed concept, but it’s one that should be produced and sitting on shelves in all supermarkets. The concept of typography imitating the unique shapes of each pasta form in cylinders is both eye catching and extremely fun with lovely colors. Beautiful.
Perrier
Porsche 911 TVC
Digital Campaign / Interactive Installation
SUMMER WINDOW
125 yrs Coca Cola - 2011
For Coca-Cola’s 125th Anniversary Exhibition's Future Room concept, Antilop transformed santralistanbul's Galeri 1 into an immersive environment by creating 90 square meter of 270-degree projection system. Client:Coca Cola Agency: Boogy Location: santralistanbul Date: 07.12.2011 Duration: 4'30'' Creative Directors : Refik Anadol / Maurizio Braggiotti / Efe Mert Kaya
BMW 2 Series Active Tourer Digital & Event Campaign
Event theme: The first-ever BMW 2 Series Active Tourer. For Active Life – Anytime
Gentle Monster
VR - LEXUS Experience
Porsche
Creative concept and organization by DEPARTAMANT CREATIVE & EVENT MARKETING Olga Valitova, Petr Ivanov, Pavel Nedostoev, Yulia Sigunova, Valentina Partyanikova, Vasily Zorky, Sofya Gershtein, Inna Gans, Gena Meleshko, Ekaterina Tsybulkova, Anastasia Gerasimova, Elizaveta Ovchinnikova, Evgeniya Kuzmina, Julia Tyan, Masha Zerova, Svetlana Romancheva, Eugeniya Lublina, Gala Kulakova, Asya Ibragimova Partners of main show SILA SVETA Alexander Us, Denis Astakhov, Svetlana Ermolaeva Thanks for the trust and perfectionism; Baris Gencel, Dmitry Baranov, Sergey Kramarenko, Alexandra Kirkina, Anastasia Hudobina
POLA BRAND ONLINE CONTENT
V Resonatic Cream POLA|2017 In October of 2017, the cream “V Resonatic Cream,” an exploration into a new value of cosmetic products, was born from Pola’s new brand “V.” The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.
Campaign Cosmetic
Sister's Market – is an ambitious cosmetics marketplace based in Kiev. The idea of campaign is based on insight – cosmetics are the women's toys, just like a lovely Teddy bear.
K11 Shanghai Grand Opening KV
K11 Art Mall Grand Opening : After the project, I described to the K11 that We have done something dreamy and elegant but .... magnificently unique! I have chosen as Creative Director for the Grand Opening The winning concept mixed the ideas of carnival atmosphere and celebration with surrealism and the Cirque De Soleil visuals as feeling, Alegria, Joy. Later on the also included core visual element of K11 which was Horse. It was a bit like working on puzzle but result is Spiritually moving, visually daring and emotionally stirring. Defined by the New York Times as “the Ultimate collision between Commerce and Art”, K11 brings its successful concept to mainland China launching the new K11 Shanghai retail complex. Built around the three pillars of K11’s shopping experience, Art, People and Nature.
Ya R Cherry Juice
Fruit juice has never been more sexy
Video Content Mercedes IAA 2019
The stage concept featured a fascinating architectural approach: individual 'experience hubs', built adjacent to one another, formed a gigantic media installation through the use of LED panels mounted on their reverse. The visitor was first led through these hubs – all of them were dedicated to current topics like sustainability, smart city and mobility concepts. After leaving the last hub, the visitor finally ended up on the main stage – to be overwhelmed by the giant media installation: ‘The
MO&CO Brand campaign
MO&CO Music TO Future Boarding a New vision, New Horizons Hello 2060! Play together to restore ancient ways and space! Site visitors can interact with the LCD screen, standing on suspended beat of the music and video creation belongs to own planet. In addition, the activity of on-site and off-site users can participate in the activities through WeChat, As long as share your MO xing music MV, circle of friends LIKE, High ranking may obtain rock star hang act the role of a very chic.
Fritz Kola
Fritz-Kola company began its existence in 2003, when two friends with an idea that soft drinks should not be harmful and stuffed with chemistry, began their own production. The history and idea of production have inspired us to the Fritz-Kola packaging concept in the style of surrealism and neoclassicism. We have went beyond the reality and tried to reflect what the product carries inside - an “unreal” taste with harmless ingredients – something that consumers could only dream of and see in their dreams. Agency: Vinille Büro Client: Fritz-kulturgüter GmbH
M&M Campaign
Asked to create fun and colorful occasion pack designs to live alongside the Color Wall in M&M’s World and in-stores online.
Nespresso Campaign
Wall Clock : Where is Miro
My aim is to make a clock as simple as possible and using most common shapes to create modern design Wall Art. When I was drawing it, people told me it is very much Miro and I wanted to name it as this greta painter.
Illusions Candle Holder
Six units in one set candle holders made of solid rubber wood and hand crafted and printed with geometrical patterns. Modern and simplicity with natural wood.
E-Life Home Appliance
MY VARIETY FATHER E-LIFE HOME APPLIANCE MALL CAMPAIGN SUMMARY: E-LIFE HOME APPLIANCE MALL TOOK THE FAMILY RELATIONSHIP AS THE STARTING POINT AND CREATED A BRANDED ENTERTAINMENT FILM. THE FILM CLEVERLY PACKAGED ITS "VALUES" AS "PRODUCTS" AND SELL TO THE AUDIENCE, WHICH CREATED AN EXTENSIVE COMMUNICATION IN A VERY SHORT PERIOD OF TIME AND LED TO VERY SUCCESSFUL MARKETING CAMPAIGN. THE BRIEF: DURING THE CHINESE NEW YEAR, TAIWANESE PEOPLE HAVE A TRADITION OF RINGING OUT THE OLD TO WELCOME NEW THINGS AROUND THE HOUSE. E-LIFE MALL, A LOCAL HOME APPLIANCE MALL IN TAIWAN, WANTS TO ENCOURAGE CUSTOMERS TO PURCHASE NEW HOME APPLIANCE PRODUCTS TO REPLACE THEIR OLD ONES. A KEY OPPORTUNITY LAY IN ELDERLIES WHO HAD OLDER HOME APPLIANCE PRODUCTS. BUT THE ELDERLY IN TAIWAN ARE WELL KNOWN FOR THEIR FRUGALITY. UNLESS THE APPLIANCE IS BROKEN TOTALLY, THEY WOULDN’T BUY A NEW ONE. HOW DO WE TACKLE THIS MARKETING CHALLENGE? THE STRATEGY: E-LIFE MALL WANTS TO BE A BRAND THAT EXPLORES FAMILY RELATIONSHIPS. THE FILM ENCOURAGES THE YOUNGER GENERATION TO EMBRACE AND TO CHERISH THE FAMILY RELATIONSHIP. BECAUSE WHEN YOUNGER GENERATION FEEL THE GRATITUDE FOR THEIR FAMILIES, THEY WILL MORE LIKELY TO PURCHASE SOME HOME APPLIANCES FOR THEIR FAMILY AS AN APPRECIATION FOR THEIR ELDERS. THE EXECUTION: WE CREATED A BRANDED ENTERTAINMENT FILM TO DEPICT A STORY BETWEEN A SINGLE DAD AND HIS DAUGHTER. AS THE DAUGHTER GROWS UP, THE RELATIONSHIP BETWEEN THEM BECOMES ESTRANGED. ONE DAY, THE DAUGHTER REALIZED THAT HER FATHER HAS DONE SO MANY ROLE- PLAYS, BUT THE ONE HE TRIED BEST IS TO BE A GOOD FATHER. WE PUSHED THE FILM WITH A 1 WEEK, ONLY $6000 US DIGITAL MEDIA BUDGET. THE FILM AIRED ON FACEBOOK AND YOUTUBE, 10 DAYS PRIOR TO THE CHINESE NEW YEAR, A TIME WHERE PEOPLE TRAVELS BACK TO REUNITE WITH FAMILIES AND SUCCESSFULLY TOUCHED MILLIONS OF TAIWANESE.
SECOO the 707 CHIC H5
Rolex Experience Centre & Digital Campaign
Brand Idea: Rolex is the ultimate icon of achievement. Task: Develop ideas for digital or physical experiences, driven by creative technology, that are expressions of the Rolex Way. Ideas should enable Rolex to be first to the creative application of an innovative technology. Rolex concepts Brief outtakes 1.ThecreativeconceptshouldcomeoutofthekeypillarsoftheRolexWay- Always Evolving, Testing, Made in Switzerland (especially the first two) 2. Thecampaignisabouttechnologyandcraftsmanship–it's important to bring together both aspects of Rolex's approach, the experience shouldn't feel only techie or only artisanal. In general, Rolex's application of technology should always create a luxury user experience, it should reflect the brand tone: confident, comfortable, and uncomplicated. It should not involve too many steps/processes or feel like it's 'in beta'. We have found that technologies that are more experimental are better applied to physical environments where we have more control.
Coca-Cola 100 Years of The Iconic Glass Bottle
This year Coca-Cola celebrates 100 years of their iconic glass contour bottle. The brief challenged artists, designers and illustrators around the world to recreate and reimagine vintage Coca-Cola bottle imagery and iconography. More than 100 artists from 15 countries responded with 250-plus pieces for the #MashupCoke project. The successful pieces will be featured in a global campaign and Art exhibition which will be traveling globally.
CHINA 15 Years
It is a Story I would like to share with every one. It is a great experience for many of you to see these, and how China and Factories that most of the famous brands are using !
Zero Gravity Of Dreams
My Art work named Zero Gravity Of Dreams Once this Art liked so much, I decided to design wall clock
POPPER - Interactive Digital Art Show in Xintiandi
- DIGITAL ART SHOW - Baris Gencel been invited as featured Artis for the Popop event. When Motion and Sound blurred..... Artis In this work blended 3D ANIMATION CONCEPT with DIGITAL SOUND to create abstract perception with the reality. He expressed fundamental desires that we have but we choose not to express When sound and graphics unite. We have done in two weeks, 4 LCD Interactive Motion Graphich and Music in a Shipping Container in Xintiandi Shanghai with client Popper! When sound and graphics unite. Visual stimulation! By Baris Gencel / Marc Gilbert
K11 Shanghai First selected KV for Grand Opening
It was a hard work with client as they wanted to have something with strong Luxury elements with blend of art, so we use the paint splashes arty elements and these paints turning in to Shanghai city and K11 building and also use diamonds to represent high fasion, Horses was K11 theme at the opening.
GALLERIA VITTORIA EMMENUELLA MILANO
GRUPPO24 ORE asked to create event in the one of the most prestigious location in Milano - Galleria Vittoria Emmenuella Milano - For How to Spend it magazine. Creative Brief: Time is the new luxury. Time is made of 12 hours, which is endlessly repeated, articulating our days. It is important not to waste it, but to dedicate as much as possible to what we really love. How To Spend It helps us, in every issue of the magazine, to spend it in the most luxurious way: together with our passions. Solution: Creative Director Baris Gencel came up with a concept and execution idea "We want to create 12 works of art in the form of the 12 numbers of the clock, representing 12 areas of interest to the target: Fashion, Design and Furniture, Technology, Watch & Jewel, Motors, Money & Finance, Sports, Food & Drink, Health & Beauty, Travels, House & Garden, Art & Giving. And since the industry more than any other expresses the luxury handmade Italian is the high level, we want to do it serving us 12 great personalities, the highest expression of their field, who will work to become our artists."
Opening titles for Ocean Olympics Interactive Game
We have created immersive interactive project about oceans and this is the opening titles film for the interactive game.
Seafood Watch App
Seafood Watch recommendations help you choose ocean-friendly seafood at your favorite restaurants and stores. The redesigned app makes it easier than ever to get the latest recommendations for seafood and sushi, learn more about the seafood you eat, and locate or share businesses that serve sustainable seafood. Features - Installs to your device's SD card - Get free, up-to-date seafood recommendations - Search for seafood quickly and easily by common market name - Search for sushi by Japanese name as well as common market name - Locate restaurants and stores that serve ocean-friendly seafood - Access in-depth conservation notes Seafood Watch mobile app design under Art Direction by Daniel Alegria, Associate Creative Direction by Baris Gencel and Creative Direction by Wilson Wong.
Discover 18 Districts in Hong Kong / HKTB
This is a Project to introduce 18 Districts in Hong Kong to Tourists by making an Ipad App. I involved in creating the Creative Direction, interaction design for UI/UX designers for the App.
Pirineos ( Wine ) - Branding
“Pirineos” is a wine from Somontano in need of a new image. The natural surroundings of this winery inspired us to feature the figure of a horse as a metaphor for untamed and exuberant nature that, guided by the hand of man, can produce its best fruits. Client: Bodega Pirineos. Grupo Barbadillo. Photo: Garrigosa Studio.
Mix Visuals Travel Industry
Art direction on some Hospitality, Tourism, Hotel promotions
Charisma Works
Project Charisma is a a promotion project for Polytrade Paper. This time, they would like us to create a project that can showcase different range of their papers through cosmetic packaging. We want to project different personality of each paper, therefore Project Charisma was created. Each letter of "CHARISMA" represent one lady's name. Each name has her own meaning. In each set, we try to deliver the feeling of the name through the packaging design.
Behind the B-uni / KAI
I like to share what is the behind B-uni, story and how brand created. B-uni is my own brand created by using eco friendly materials such as bamboo and rubber wood etc. All designs are inspired from the curves of nature. Logo and Packaging made inline with the concept and used highest quality material as a perfect gift design toy.
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