GALLERIA VITTORIA EMMENUELLA MILANO
GRUPPO24 ORE asked to create event in the one of the most prestigious location in Milano - Galleria Vittoria Emmenuella Milano - For How to Spend it magazine. Creative Brief: Time is the new luxury. Time is made of 12 hours, which is endlessly repeated, articulating our days. It is important not to waste it, but to dedicate as much as possible to what we really love. How To Spend It helps us, in every issue of the magazine, to spend it in the most luxurious way: together with our passions. Solution: Creative Director Baris Gencel came up with a concept and execution idea "We want to create 12 works of art in the form of the 12 numbers of the clock, representing 12 areas of interest to the target: Fashion, Design and Furniture, Technology, Watch & Jewel, Motors, Money & Finance, Sports, Food & Drink, Health & Beauty, Travels, House & Garden, Art & Giving. And since the industry more than any other expresses the luxury handmade Italian is the high level, we want to do it serving us 12 great personalities, the highest expression of their field, who will work to become our artists."
