2017 Secoo 360 Campaign & IPO

The new CEO wanted someone who would shake things up and create an entirely new vision for the company. This wasn’t about redoing the logo but also building a new brand. We were brave enough to not only place on its packaging but also turn into an statement. We also asked to achieve the difficult target which was be listed in IPO NASDAQ. Company has been tried few times re-branding and IPO but failed. I then started working in stealth, so just working with CEO and CMO on how we might turn this into what we called a lifestyle brand despite of challenges such as very bad reputation and perception of current image and market awareness was almost 1%. We took re branding and all the way with creating and executing 707 campaign. Secoo is now well-known luxury e-commerce platform in China and has been listed on NASDAQ.

Seeco was designed as an integrated offline and online shopping platform to provide upscale products, services, and brands. One can find items such as men and women wear, watches, bags, children’s clothing, footwear, cosmetics, sportswear and a range of skin products, home goods, automobiles, beverages, lifestyle services. One can think of this platform as a “one-stop shop” for all your needs.

It is also one of the only E-commerce platforms that seek to authenticate luxury goods with blockchain technology

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