BMW 2 Series Active Tourer
Introduction.
We love to be independent – in every stage of our life. We enjoy the city as well as beingin nature. Our car is the perfect companion for our new stage in life. It stands out for itsintelligent flexibility, lots of comfort and safety for whatever daily adventure may comearound. But for all of that, it feels fun to drive and stands out for its beautiful sporty design.
Who need a premium compact car that has sporting design, spacious interior, elevated seatingposition, versatility, exemplary comfort and dynamic, as the enabler of their active lifestyle.
A wide and diverse target group – people who have different experiences, hobbies, experiencesand everyday realities. But they share the same attitude towards life: They are active.
A wide and diverse target group – people who have different experiences, hobbies, experiencesand everyday realities. But they share the same attitude towards life: They are active.
Young, active and lifestyle consciousness families
Social climber
active motorists
Young-at-heart, open-minded
Active, lifestyle-oriented
We asked to create Digital Campaign & Digital Interactive Media Wall in Hong Kong Tennis Open / We seamlessly integrated Mini site and Event
BMW 2 Active Tourer Event Interactive Media Wall
DEMO VIDEO OF DIGITAL INTERACTIVE MEDIA WALL
Wire Frame : Showing each step of interactivity
HK Tennis Open Interactive Media Wall Floor Plan
BMW 2Active Tourer Hong Kong Tennis Open
Actual Photos After Event Launched
BMW 2 Active Tourer Mobile Site
