K11 Art Mall Grand Opening : After the project, I described to the K11 that We have done something dreamy and elegant but .... magnificently unique! I have chosen as Creative Director for the Grand Opening The winning concept mixed the ideas of carnival atmosphere and celebration with surrealism and the Cirque De Soleil visuals as feeling, Alegria, Joy. Later on the also included core visual element of K11 which was Horse. It was a bit like working on puzzle but result is Spiritually moving, visually daring and emotionally stirring. Defined by the New York Times as “the Ultimate collision between Commerce and Art”, K11 brings its successful concept to mainland China launching the new K11 Shanghai retail complex. Built around the three pillars of K11’s shopping experience, Art, People and Nature.
