Branding campaign, with over 100 installations, and seasonal campaigns such as Chinese lantern festival, Xmas Campaign, and summer campaign,we have created series of characters and new story as a part of new branding project of the famous chinese holding.
1- Character creation and story
2- Creation of giant inflatables over the piazza
3- Wonderland of The Lights ( Part of Chinese New Year, light installations )
4- Creation of communication materials for Marketing
5- Creation of actually figurines in 3D printing
5- Launch of social media campaign
6- Release of online animation videos
7- Creation of WeChat stickers in gif format and set up WeChat account
8- Launch of offline campaign
Client: FOSUN (Global)
Creative & Art Director: Baris Gencel
Designers: Ethan Gu
Sally Tin
Candy Wang
Producer: Baris Gencel
Production: H&Y
Producer: Qian jia kai.
Art Director: Qian jia zhen
Post Production Company: PixelBox Manila
M/V Compositer: Chris Thorp
Character Modeler: Noah Alcalde
Animator: King Santos
Character Rigger: Noah Alcalde
CHARACTERS
FIrst Letters of The Characters are Forming the Company Name
FOSUN
FOSUN
Series of Key Visuals
INSTALLATION
Wonderland of The Lights
Wonderland of The Lights
