LV Digital Campaign

Challenge was Louis Vuitton looking possible digital campaign to attract younger consumes, who is looking for fun, game like experience when it comes to online shopping. We took the conventional gift guide a step further by creating an interactive game to help users find gifts for their loved ones. We came up with a digital board game that propels users across a calender to view gift suggestions. By adding an interactive feature to the gift idea spread, Louis Vuitton is able to increase its customer engagement and reach entry-level consumers.

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