Video Content Mercedes IAA 2019

The stage concept featured a fascinating architectural approach: individual 'experience hubs', built adjacent to one another, formed a gigantic media installation through the use of LED panels mounted on their reverse. The visitor was first led through these hubs – all of them were dedicated to current topics like sustainability, smart city and mobility concepts. After leaving the last hub, the visitor finally ended up on the main stage – to be overwhelmed by the giant media installation: ‘The