VIVO CONNECTIONS SHOULD HAVE NO LIMITS

VIVO asia pacific wanted to create a campaign to promote their mobile phones during valentine’s day 2020, in the philippines so we created: ‘connections should have no limits’. It was the first advertising campaign in philippine history to: -have a brand endorse lbgt relationships on valentine’s day -demonstrate how a product can create lbgt connections -and demonstrate how a product can overcome language and cultural barriers through the connection it creates the film tells the story of a female filipino traveller, feeling lonely at a bus stop in tokyo, on valentine’s day night. A local japanese girl notices her and shares her earphone from her VIVO phone with her. Creating a musical and physical connection between them. Which literally overcomes their limits of: -not being able to speak each other’s language, -cultural differences, -physical separation - and finally - sexual preference/awakening