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V Resonatic Cream POLA|2017 In October of 2017, the cream “V Resonatic Cream,” an exploration into a new value of cosmetic products, was born from Pola’s new brand “V.” The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.
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