"Our approach to the store was to make a bridge between the online and offline experience. Today I think we’re less concerned about where we actually shop, and more concerned about the experience we have while we’re shopping."
Personalisation has become an important factor throughout jewellery retailer’s digital strategy, across both products and communications. This allows visitors to customise and purchase their own products. Similar to how Nike use their ID service. Visitors can then buy it online instantly, request an appointment, live chat with customer service, or share their design across social media.
