SHISEIDO

EXPERIENCE A NEW ENERGY SHISEIDO｜2017 These installations were created in collaboration with SHISEIDO’s Team 101. Taking ideas from neuroscience, we worked to interact with the senses and awaken the possibilities of the viewer, expressing the philosophy behind SHISEIDO’s new skin care series. NEURO SURGE was a large-scale monument that pierces through the atrium between the first and second floors of the Shiseido Ginza building. Created from advanced-material fibers and standing nine meters tall, the work displays changing expressions of light. Meanwhile, INTERACTIVE WALL is a nine-meter wide, five-meter tall screen of stretch fabric. Touching and pushing the screen creates a visual image of self-activation. With delicacy and boldness, these installations expressed the complex way everything was intertwined—different kinds of information, human relationships, social structures, infrastructure. They were a visualization of the information transmission carried out by the sensory nerves of consumers / ordinary people, exposed to human emotions on a daily basis.