In these close-up AI art portraits, hands delicately holding faces, skin resembles soils and corals symbolizing the fragile balance between human existence and the ecosystems we are an integral part of. The realistic portrayal invites viewers to contemplate the consequences of our actions for The Oceans, echoing the timeless message that when the last tree is cut, the last fish consumed, and the last stream polluted, we cannot sustain ourselves. 'Last Echoes' serves as a visual plea, warning message, urging us to recognize our responsibility towards the environment and encouraging a collective effort to preserve the delicate harmony between humanity and our oceans."

Within the mesmerizing allure of 'Emerging Realities: A Generative Ode to Future Oceans,' lies a subtle reminder of the precarious state of our marine ecosystems. As stewards of the sea, jellyfish grace us with their ethereal dance, symbolizing both the fragility and resilience of our oceans. In contemplating this collection, we are prompted to reflect on the urgency of conservation efforts. It envisions a future where, without intervention, the only means of witnessing these majestic creatures may be through the lens of artificial intelligence – a testament to the delicate balance we must strive to preserve. Marine biologist and creator of aquatilis, Alexander Semenov marine photography inspired me so much.

nteractive Immersive Installation To create awareness & inspire people about our Nature and Environmental problems and damages we causing to Nature, I created immersive interactive installation - Digital Rain Forest _ Room Size: 13M x 7.5M x 7.5M Medium; Four Channel Immersive Audio/Video Installation. _ “Amoris Lumina” An amazing Love story of Nature! “Amoris Lumina”, an immersive and interactive digital art exhibition at K11 Art Museum from September 20th to October 23th. “Amoris Lumina” transformed an ordinary dark room space into an magical multi-sensory digital Rain Forest. The latest sensory technologies and software developed by GWANTSI’s new media Lab expand the boundaries of storytelling experience. Amoris Lumina taking the visitors to an interactive spiritual and emotional journey, a love story of nature. _ “This project is very important for mega cities like Shanghai, cities losing their connection with nature. When we buy fruits or vegetables in a supermarket, we perceive them as just a product. For us there is no difference between a tooth brush or fresh mint leaves. However there is an amazing story behind those fruits and vegetables, they are not just a product, they are the magic of life. This exhibition is about this unseen Love story of Nature, pollination, which we take for granted. I trust will reconnect people of the city with their roots, the nature. Visitors will not only be watching a story but they will be part of the story.” says Baris Gencel, Executive Creative Director of Gwantsi New Media Lab & Creator of the installation. This interactive digital installation will be enhanced through ambient sounds of nature. The best part is people can clearly see a direct relationship between their actions and the evolution of the spectacle. “ Instead of crafting a scene to be watched, we're creating an environment to be explored. Visitors will want to have control, choose where they look and how they interact with the environment. They can interact with the story and unlock “hidden” content, allowing them to explore. Interactivity with participation is all about people coming together and collaborating to create a multimedia experience. And if that experience is a big spectacle – it’s just all the more fun.The best is when people can clearly see a direct relationship between their actions and the evolution of the spectacle.What do we love about interactive technologies ? It draws people back into public spaces for the kind of emotional engagement you just can’t get at home.” _ Credits: Concept / Story / Script: Baris Gencel Creative & Art Direction: Baris Gencel Concept Artist: Carlo Maria Rossi CGI Artist: Marc Gilbert Aymerich, Joan Divins Catellvi CGI Animations: Marc Gilbert Aymerich, Interaction Design: Baris Gencel Interactie Technologies: Eric Jenot, Matthew DeBlock, Louie, Software Development: Eric Jenot, Jun Xie Graphic Design: Baris Gencel, Carlo Maria Rossi Mobile Site HTML5: Baris Gencel, Carlo Maria Rossi, Olive Real Time Render: Jun Xie, Freeman, Eric Jenot Sound Design: Baris Gencel _ Technology: Amoris Lumina has various elements with which visitors can actively participate such as custom made breath sensing panels and depth sensor cameras that allow visitors to interact directly with digital content. All new interactive technologies and software allowed the Gwantsi Interactive team to create pieces that are living, transforming works of art. Amoris Lumina uses a combination of 3D rendered video and real time rendered interaction on Unity3D software. Depth sensor cameras allow users to interact with digital content by capturing their body motion. Pollen and butterflies swirl with users’ movements. Custom made breath sensing panels allow users to interact with digital content by blowing on pollens and flowers. Gwantsi Interactive’s Media Lab developed its own toolsets to create the Amoris Lumina interactive experience. One of the most innovative and challenging of these tools are the breath sensors, which were custom-made especially for this project. Hidden in the panels, breath sensors interact with projected flowers and pollens by “blowing them away”, this emphasizes how Wind is so important for this sensory journey; without wind and insects pollination may not be possible. _ Interaction Details: Depth Sensor Cameras Interact with flowers, show them love by getting closer to them and they will show their love to you by opening and releasing their pollens. Watch how they form your body shape and interact with your movements and create a beautiful performance. Dance in the rainforest with the magic pollen, Some flowers will grow and get taller when you stay next to them, this is how love works, it is a care relation, when you leave the flower, they will go back to small size and close Breath Sensors Breath sensor table is interactive projection with customer made 450 sensors allow you to blow flowers and pollens and they float on projected interactive water. _ Project Partners Gwantsi K11 Art Mall Shanghai

Fabergé at Harrods Interactive Projection Mapping Collaboration with Projection Artwork, we realised the innovative idea of an interactive virtual egg for their pre-Easter campaign. A unique experience for Harrods, straying from the typical traditions of window design, the concept allows the user to choose their own display. Ten iconic Fabergé egg designs, which are selectable via custom-built software, can be chosen from a module inside the store. These designs can also be viewed in the animated “magic-mirror” located on the exterior windows of Harrods.

Branding campaign, with over 100 installations, and seasonal campaigns such as Chinese lantern festival, Xmas Campaign, and summer campaign,we have created series of characters and new story as a part of new branding project of the famous chinese holding. 

Fendi commissioned Italian Agency and Production house to create CG/VFX animation video to show case their new collection.

Converse full digital interactive window display, made by you!

©2018 ISSEY MIYAKE INC. FACE BAO BAO ISSEY MIYAKE｜2018 A pop-up event for BAO BAO ISSEY MIYAKE's new creation, “FACE,” was held at Eye of Gyre. WOW was responsible for the planning, production, and creation of the installation area, projection area, and product area. BAO BAO ISSEY MIYAKE is the bag brand that embodies the “piece of cloth” concept that is at the heart of ISSEY MIYAKE’s craftsmanship. The structure of the bag is formed from triangular shapes, and when it is used its form changes from a flat surface into that of a 3-dimensional object. The unpredictable changes brought about by chance convey beauty, joy, and surprise to the user. Using the human face as a motif, “FACE” features the placement of new geometric shapes in addition to the standard triangles. At this exhibition, the lovable, idiosyncratic world of “FACE” was expressed using graphics and projection mapping. By likening the changes in form when objects are placed inside the bags to changes in facial expressions, the area was filled with joy and surprise. The sometimes modern, sometimes humorous expressions of “FACE” were on full display.

Bang & Olufsen A new vision for sound Collaborating with the internal creative team at Bang & Olufsen, we crafted a launch film for the luxurious Beosound Theatre product, exploring the emotional connection between person and product, through vision and sound. The film takes our audience on a journey – from the eye of the beholder, through a cascading world of fabric to the final reveal of the product.Designed, directed & produced – FutureDeluxe Director – Raj Davsi Assistant Director & Technical director – Ollie Harris EP – Svet Lapcheva Head Of Production – Caleigh Illerbrun Producer – Natalie Greenwood Art Director – Christoph Strohfeld, Liam Pitchford, Baris Gencel Houdini/Vfx Artist – Ewan Davidson 3d Artist – Felix Chilvers, Darío,Stevie Rees, nickzieroff Grade/Compositing – Miguel Wratten Sound Design – Zelig Sound, Baris Gencel Client – Bang & Olufsen CMO – Kamel Ouadi Global Creative Director – Paul Collins Senior Creative Lead – Matthew Bostock Senior Production Lead – Claudia Fanelli Senior Design Lead – Jakob Chrøis Senior Artist – Francisco González

Once again Stojan + Voumard team counted me to create the name, image for Bulgari Omnia perfumes. In this project we have produced a film, key visuals and content for social networks worldwide

Fabian Oefner recently visited Ferrari’s headquarters in Maranello to interpret the latest Ferrari Grand Tourer, the 2015 California T as an art form through his eyes. The resulting video is an exploration of the essence of the California T. It encapsulates the pillars of purposeful design and perpetual innovation that are constants in the creation of all of Ferraris.

Huawei Connect Branding creations, branding story, video and event opening keynotes has been implemented and be part of the world's one of the biggest congress for 5G, ITC, Digital Future

©2019 ISSEY MIYAKE INC. BAO BAO MOVE BAO BAO ISSEY MIYAKE｜2019 Agency after in charge of planning and production for the BAO BAO ISSEY MIYAKE Spring Summer 2020 Season Movie. Expressing the individuality of BAO BAO ISSEY MIYAKE bags through a variety of movements and situations. Works that focus on bringing out the organic beauty of these bags through delicate, moving expressions that at are times enjoyable, and at other times elegant. Credits Director：Ryo Kitabatake CG Designer：Takuma Sasaki, Ryo Kitabatake, Yusuke Moriya (WACHAJACK) Producer：Yasuaki Matsui Music：Masato Hatanaka Art Director：Naomi Hirabayashi / Baris Gencel

“Field of Sound” translates sound waves into motion. Just like a field of barley waiving in the wind, thousands of illuminated stems move to the sound of music.The motion is created by a control mechanism, hidden in the base of the installation. It captures the ephemeral sound waves for a few seconds as motion and makes them visible and tangible in turn. Pitch and intensity of the music induce motion at different positions in the field, resulting in an emotional, poetic and unique interpretation of sound. „Field of Sound“ was created in collaboration with Simon Schubiger and Peugeot Design Lab.

The new CEO wanted someone who would shake things up and create an entirely new vision for the company. This wasn’t about redoing the logo but also building a new brand. We were brave enough to not only place on its packaging but also turn into an statement. We also asked to achieve the difficult target which was be listed in IPO NASDAQ. Company has been tried few times re-branding and IPO but failed. I then started working in stealth, so just working with CEO and CMO on how we might turn this into what we called a lifestyle brand despite of challenges such as very bad reputation and perception of current image and market awareness was almost 1%. We took re branding and all the way with creating and executing 707 campaign. Secoo is now well-known luxury e-commerce platform in China and has been listed on NASDAQ.

EXPERIENCE A NEW ENERGY SHISEIDO｜2017 These installations were created in collaboration with SHISEIDO’s Team 101. Taking ideas from neuroscience, we worked to interact with the senses and awaken the possibilities of the viewer, expressing the philosophy behind SHISEIDO’s new skin care series. NEURO SURGE was a large-scale monument that pierces through the atrium between the first and second floors of the Shiseido Ginza building. Created from advanced-material fibers and standing nine meters tall, the work displays changing expressions of light. Meanwhile, INTERACTIVE WALL is a nine-meter wide, five-meter tall screen of stretch fabric. Touching and pushing the screen creates a visual image of self-activation. With delicacy and boldness, these installations expressed the complex way everything was intertwined—different kinds of information, human relationships, social structures, infrastructure. They were a visualization of the information transmission carried out by the sensory nerves of consumers / ordinary people, exposed to human emotions on a daily basis.

Personalisation has become an important factor throughout Chow Sang Sang’s digital strategy, across both products and communications. Chow Sang Sang digital store allows visitors to customise and purchase their own product. Similar to how Nike use their ID service, Jewellery chain allow users to change the designs, materials, and even add a personalised monogram. Visitors can then buy it online instantly, request an appointment, live chat with customer service, or share their design across social media.

CAMPAIGN SUMMARY: THE RISE ON FOOD PLATFORM GIANTS ON CHINA’S SOCIAL MEDIA CHANGED THE YOUTH’S DINING HABITS TO ORDERING IN. MEAL DECISION MAKING HAPPENS ON SOCIAL MESSAGING, WHERE KFC HAS 0 PRESENCE. THE CHALLENGE WAS HOW TO ATTRACT THE YOUTH TO EAT OUT AT KFC. ORIGINALLY THE TASK WAS TO DO SOCIAL BANNER ADS. INSTEAD WE BUILT LOYALTY AND SOCIAL EVANGELISTS BY LETTING THEM... IDEA: OWN A KFC POCKET FRANCHISE YOUR SOCIAL MEDIA IS VALUABLE REAL ESTATE, BUILD YOUR KFC STORE ON IT. WE CREATED A NEW BUSINESS MODEL: SOCIAL GAMING COMMERCE IT'S BUILT LIKE A SOCIAL GAME BUT WITH REAL SOCIAL COMMERCE SELLING KFC. YOU CAN DIY YOUR STORE DESIGN RIGHT ON YOUR WECHAT SOCIAL. COMPETE WITH FRIENDS ON DESIGN POPULARITY AND SALES RANKINGS. WHEN FRIENDS CHAT ON WHERE TO EAT, THEY CAN IMMEDIATELY SEE YOUR KFC. AND BUY FROM YOUR SOCIAL THEN CLAIM AT ANY KFC BRANCH. YOUR VIRTUAL STORE EARNS REAL CASH. IT IS NOW A PART OF THE KFC BUSINESS. FROM 0 STORES ON SOCIAL TO 2,500,000++ KFC POCKET FRANCHISES IN JUST 120 DAYS 2 MILLION PEAK DAILY ACTIVE USERS 42,000,000++ CNY IN DIRECT SALES ALONE, IN 120 DAYS.

The smart typography is imitation unique form of tripling, fusilli, spaghetti, fettuccine The main idea of the branding and packaging concept is to create bold, minimalist, bold brand for an simple delicious food which is emphasising the shape of four long pasta types. Typography is imitation unique form of tripling, fusilli, spaghetti, fettuccine It is beautiful concept of branding and packaging design, yet the use of expressive type to describe the shapes of each pasta is as tasty as it can get. Longi Pasta packaging is not only a well designed and executed concept, but it’s one that should be produced and sitting on shelves in all supermarkets. The concept of typography imitating the unique shapes of each pasta form in cylinders is both eye catching and extremely fun with lovely colors. Beautiful.

Creative concept and organization by DEPARTAMANT CREATIVE & EVENT MARKETING Olga Valitova, Petr Ivanov, Pavel Nedostoev, Yulia Sigunova, Valentina Partyanikova, Vasily Zorky, Sofya Gershtein, Inna Gans, Gena Meleshko, Ekaterina Tsybulkova, Anastasia Gerasimova, Elizaveta Ovchinnikova, Evgeniya Kuzmina, Julia Tyan, Masha Zerova, Svetlana Romancheva, Eugeniya Lublina, Gala Kulakova, Asya Ibragimova Partners of main show SILA SVETA Alexander Us, Denis Astakhov, Svetlana Ermolaeva Thanks for the trust and perfectionism; Baris Gencel, Dmitry Baranov, Sergey Kramarenko, Alexandra Kirkina, Anastasia Hudobina

V Resonatic Cream POLA｜2017 In October of 2017, the cream “V Resonatic Cream,” an exploration into a new value of cosmetic products, was born from Pola’s new brand “V.” The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.

Sister's Market – is an ambitious cosmetics marketplace based in Kiev. The idea of campaign is based on insight – cosmetics are the women's toys, just like a lovely Teddy bear.

MO&CO Music TO Future Boarding a New vision, New Horizons Hello 2060! Play together to restore ancient ways and space! Site visitors can interact with the LCD screen, standing on suspended beat of the music and video creation belongs to own planet. In addition, the activity of on-site and off-site users can participate in the activities through WeChat, As long as share your MO xing music MV, circle of friends LIKE, High ranking may obtain rock star hang act the role of a very chic.

Fritz-Kola company began its existence in 2003, when two friends with an idea that soft drinks should not be harmful and stuffed with chemistry, began their own production. The history and idea of production have inspired us to the Fritz-Kola packaging concept in the style of surrealism and neoclassicism. We have went beyond the reality and tried to reflect what the product carries inside - an “unreal” taste with harmless ingredients – something that consumers could only dream of and see in their dreams. Agency: Vinille Büro Client: Fritz-kulturgüter GmbH

Asked to create fun and colorful occasion pack designs to live alongside the Color Wall in M&M’s World and in-stores online.

MY VARIETY FATHER E-LIFE HOME APPLIANCE MALL CAMPAIGN SUMMARY: E-LIFE HOME APPLIANCE MALL TOOK THE FAMILY RELATIONSHIP AS THE STARTING POINT AND CREATED A BRANDED ENTERTAINMENT FILM. THE FILM CLEVERLY PACKAGED ITS "VALUES" AS "PRODUCTS" AND SELL TO THE AUDIENCE, WHICH CREATED AN EXTENSIVE COMMUNICATION IN A VERY SHORT PERIOD OF TIME AND LED TO VERY SUCCESSFUL MARKETING CAMPAIGN. THE BRIEF: DURING THE CHINESE NEW YEAR, TAIWANESE PEOPLE HAVE A TRADITION OF RINGING OUT THE OLD TO WELCOME NEW THINGS AROUND THE HOUSE. E-LIFE MALL, A LOCAL HOME APPLIANCE MALL IN TAIWAN, WANTS TO ENCOURAGE CUSTOMERS TO PURCHASE NEW HOME APPLIANCE PRODUCTS TO REPLACE THEIR OLD ONES. A KEY OPPORTUNITY LAY IN ELDERLIES WHO HAD OLDER HOME APPLIANCE PRODUCTS. BUT THE ELDERLY IN TAIWAN ARE WELL KNOWN FOR THEIR FRUGALITY. UNLESS THE APPLIANCE IS BROKEN TOTALLY, THEY WOULDN’T BUY A NEW ONE. HOW DO WE TACKLE THIS MARKETING CHALLENGE? THE STRATEGY: E-LIFE MALL WANTS TO BE A BRAND THAT EXPLORES FAMILY RELATIONSHIPS. THE FILM ENCOURAGES THE YOUNGER GENERATION TO EMBRACE AND TO CHERISH THE FAMILY RELATIONSHIP. BECAUSE WHEN YOUNGER GENERATION FEEL THE GRATITUDE FOR THEIR FAMILIES, THEY WILL MORE LIKELY TO PURCHASE SOME HOME APPLIANCES FOR THEIR FAMILY AS AN APPRECIATION FOR THEIR ELDERS. THE EXECUTION: WE CREATED A BRANDED ENTERTAINMENT FILM TO DEPICT A STORY BETWEEN A SINGLE DAD AND HIS DAUGHTER. AS THE DAUGHTER GROWS UP, THE RELATIONSHIP BETWEEN THEM BECOMES ESTRANGED. ONE DAY, THE DAUGHTER REALIZED THAT HER FATHER HAS DONE SO MANY ROLE- PLAYS, BUT THE ONE HE TRIED BEST IS TO BE A GOOD FATHER. WE PUSHED THE FILM WITH A 1 WEEK, ONLY $6000 US DIGITAL MEDIA BUDGET. THE FILM AIRED ON FACEBOOK AND YOUTUBE, 10 DAYS PRIOR TO THE CHINESE NEW YEAR, A TIME WHERE PEOPLE TRAVELS BACK TO REUNITE WITH FAMILIES AND SUCCESSFULLY TOUCHED MILLIONS OF TAIWANESE.

Brand Idea: Rolex is the ultimate icon of achievement. Task: Develop ideas for digital or physical experiences, driven by creative technology, that are expressions of the Rolex Way. Ideas should enable Rolex to be first to the creative application of an innovative technology. Rolex concepts Brief outtakes 1.ThecreativeconceptshouldcomeoutofthekeypillarsoftheRolexWay- Always Evolving, Testing, Made in Switzerland (especially the first two) 2. Thecampaignisabouttechnologyandcraftsmanship–it's important to bring together both aspects of Rolex's approach, the experience shouldn't feel only techie or only artisanal. In general, Rolex's application of technology should always create a luxury user experience, it should reflect the brand tone: confident, comfortable, and uncomplicated. It should not involve too many steps/processes or feel like it's 'in beta'. We have found that technologies that are more experimental are better applied to physical environments where we have more control.

It is a Story I would like to share with every one. It is a great experience for many of you to see these, and how China and Factories that most of the famous brands are using !

- DIGITAL ART SHOW - Baris Gencel been invited as featured Artis for the Popop event. When Motion and Sound blurred..... Artis In this work blended 3D ANIMATION CONCEPT with DIGITAL SOUND to create abstract perception with the reality. He expressed fundamental desires that we have but we choose not to express When sound and graphics unite. We have done in two weeks, 4 LCD Interactive Motion Graphich and Music in a Shipping Container in Xintiandi Shanghai with client Popper! When sound and graphics unite. Visual stimulation! By Baris Gencel / Marc Gilbert